The purpose of the master’s degree is training in the organization of Administration and in the management of Communication, as well as in the training of effective Leaders in the administration and management of human resources in Businesses and Organizations. The goal is specialized scientific education and research, through the application of knowledge of tools and systems with theoretical and practical expertise in every field of administration.

The purpose of the PMS is to provide the necessary knowledge and skills
for the successful support of entrepreneurship based on technology and innovation, offering at the same time the optimal combination of technical and administrative knowledge, but also marketing knowledge, shaping the identity of a graduate who will be able to respond to the needs of both businesses and public administration
in the digital age.